Harshada Rege (DNA; July 22, 2014)

Remember After Hrs was the first to tell you that Aamir Khan was doing a nude scene in PK? Well, we can now tell that he is going bare even for the poster of his next release. It looks like the actor decided not to wait for the audience to go to the theatre to shock them. The first-of-its kind poster will be doing the needful.
According to an insider, “The poster will have Aamir in the nude and holding a stereo system to cover his crotch.” Now if that isn’t a daring move, what is?

Poster Hit Hai
Up until recently, teasers and trailers of upcoming films captured the imagination of industrywallahs and fans and were well-worn tools of the promotion trade to garner interest in upcoming releases. But that seems to have changed now. Today, the first look posters of films are as awaited as the trailer. Salman Khan revealed the poster of Jai Ho on Twitter, while Shah Rukh Khan posted the poster of his yet-to-be-released Happy New Year on the same website, sending fans into a speculative frenzy.

PC’s punch
Following the trend recently, the first look of Haider was revealed on Twitter. Shahid Kapoor, who plays the title role and has a massive following online, won a lot of appreciation for his look in the movie. The poster had him holding a human skull in an outstretched hand. But the poster that created the maximum buzz was the one that Priyanka Chopra tweeted of her forthcoming movie Mary Kom. Like her ex Shahid, her forthcoming release too has her playing the title role (that of boxer MC Mary Kom). Not just Priyanka’s fans, but many actors including Madhuri Dixit-Nene, Hrithik Roshan, Deepika Padukone, Ranveer Singh, Anushka Sharma and Sonakshi Sinha, tweeted about how much they loved the poster.