MID-DAY (September 19, 2017)

Stars often go on a promotional blitzkrieg ahead of their film’s release, believing it to be a key factor in determining the movie’s success. So, it comes as a surprise that Varun Dhawan has not been spearheading promotional events for his upcoming film, Judwaa 2. A source close to the actor reveals going easy on the promotional events is a deliberate move on Dhawan’s part.

The source says, “From song launches to multi-city tours and sharing film- related posts on his social media handle, Varun had done it all as part of Badrinath Ki Dulhania promotions. Many of his contemporaries had pointed out how he had gone overboard with the film’s publicity, which made him do a rethink.”

Turns out, Dhawan feels his upcoming comedy enjoys strong recall value, owing to its 1997 original featuring Salman Khan. “Since Judwaa 2 has already aroused audience curiosity, he doesn’t mind going slow on the publicity.”

Dhawan will kickstart promotions only 10 days before the film hits the screens.